Benefits of Interactive Mapping for Real Estate Brokers
Touring a property alone doesn’t give buyers the entire picture about what living there actually entails. “How close are my neighbors? Where’s the nearest road or highway? What’s on the other side of the mountain?” These are all questions that serious buyers ask themselves when they’re picturing their lives on your listing.
Unfortunately, as brokers, we don’t have enough time or even the right permissions at every showing to leave the property and spend a day in the life with our buyers. That’s where interactive mapping comes into play.
Interactive maps help buyers become aquatinted with the area surrounding the subject property, without having to step foot on the ground. Viewers of the map can zoom in and out in order to gain spacial proximities and distances of the surrounding area in comparison to the subject property, like towns, schools, streets, neighborhoods, etc. They also become familiarized with where certain features on the property are located, like boundaries, perimeter and cross fencing locations, and improvements like houses, barns, corrals, wellheads, springs, driveways, trails, and more.
I started developing interactive maps for my properties in 2015 after 5 years as a broker, and I immediately saw more engagement with my listing posts. I use a program called MapRight which includes interactive features that not only help my buyers better understand a property but also keep them on my website for longer. Here are a few of my favorite features:
Interactive maps give buyers different maps to view property like aerials, topography, infrared, street maps, etc. Depending on the kind of property you’re listing and it’s intent, buyers may prefer some of these views over others. For example, a buyer viewing a farming property might prefer to view a topographic map to understand how the water will best flow to his crops. On the other hand, buyers searching for a small family home may want to see how close the property is to the nearest school.
Map Layers identify parcel information, city and county lines, wetlands, public lands, Game Management Units (GMU’s), water features (ponds, creeks, lakes, etc.), and much more. This feature is ideal for hunters and ranchers to evaluate whether a property will fulfill its intended purpose. You’re not going to hunt waterfowl if there are no bodies of water nearby, and an interactive map can expose what your eyes might miss.
3D Viewing gives viewers a 360-degree experience of the property. This is especially useful for huge lots giving buyers the ability to “tour” the property before they ever set foot on it. A 3D view puts the buyer right on the property as if they were viewing it in person so they can have a more realistic and exploratory view.
Mobile App Tracking
MapRight includes a mobile app that allows buyers and other brokers the ability to navigate a property using their smartphone’s GPS to track their location in relation to the property’s boundaries. This is a definite MUST for viewing large parcels of ranch or farmland or mountain properties so you know where you’re heading and what to point out next.
Sound Like Something for Your New Listing?
I include an interactive map on all of my listings to maintain a transparent and helpful relationship with my buyers. Whether you’re a buyer craving a different property view or a broker looking to learn, check out my listings below to see interactive maps in action.