Are You Selling a House or a Lifestyle?

By
August 20, 2021

One of the biggest mistakes a realtor can make is marketing a lifestyle property the same way that works for residential real estate.

One of the biggest mistakes a real estate broker can make is marketing a lifestyle property the same way that works for residential real estate. The difference is the target buyer's location and interests. 


Let's say Seller A enlists Broker A to sell his 3-bedroom, 2-bathroom single-story, ranch-style house in a residential neighborhood. Broker A prices the home competitively compared to other homes for sale in the area. Buyer A lives in the adjacent town. He sees the listing in the local newspaper and has been looking to upgrade his family's living situation to allow for more space and a guest room. Buyer A engages a buyer's agent and makes an offer.


The example above illustrates how most residential house listing appeals to a wide audience of potential buyers. A buyer looking for a house generally has a good idea about where they want to move and a small list of wants and needs. The only determining factors for Buyer A were that the house was in a specific location and had a third bedroom.


All Broker A had to do was market Seller A's property as a "3-bedroom, 2-bathroom home for sale in XYZ neighborhood."